The study aimed at exploring the role of the Cultural Club in the Omani society by examining the attitudes of its audience toward the activities that provides to them. The study focuses on illustrating the means used in forming the image of the cultural club in the audience's consciousness. It also explores the role of newspapers, magazines, radio and Television in forming this image. The study sample consisted of (82) male and female Questionnaire was designed involve some dimensions. Results showed the differences between the image of the cultural club in the audience's consciousness. The results also showed the limiting role for introducing the cultural club in the Omani media, and it also showed that there was no arrangement between the club and the society institutions. Finally, the study aimed at introducing a future vision of the role which the cultural club could do in the Omani society.
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