تطور التنمية المستدامة والتغطية الإعلامية لكأس العالم قطر 2022: دراسة تحليلية
الملخص
بات عامل التنمية المستدامة عنصرًا رئيسيًا في الأحداث الرياضية الكبرى منذ تأسيسها في ثمانينيات القرن العشرين؛ حيث تطورت لتشمل المواضيع ذات الطابع الاجتماعي والاقتصادي والبيئي. وعُدت بطولة كأس العالم قطر 2022، كأول بطولة تستضيفها منطقة الشرق الأوسط، فرصة مميزة لإظهار قطر ثقافتها وتراثها للعالم، كما سمحت للزوار القادمين إلى قطر من جميع أنحاء العالم بالتعرف على أنماط الحياة في الشرق الأوسط والاستمتاع بأجوائها. ورغم ما واجه قطر من انتقادات حول استضافتها لكأس العالم، سواء من طرف وسائل الإعلام الغربية أو من طرف بعض الحكومات ومنظمات الغربية غير الحكومية، حتى أضحت حديث الساعة، فإن الرد عليها قد تجسد في تبني استراتيجية التنمية المستدامة. وعليه، تعمل هذه الورقة على تحليل أطر التنمية المستدامة للشركات الصغيرة والمتوسطة الحديثة، قبل أن تتوصل إلى أن الجزء الأكبر للتغطية الإعلامية كانت مرتكزة على قضايا حقوق الإنسان في كأس العالم في قطر، على عكس الأحداث المعاصرة الأخرى. كما توصلت الدراسة من خلال تحليل محتوى تغطية كأس العالم في وكالات الأنباء العالمية الكبرى إلى تقارير سلبية عن كأس العالم قطر 2022 حول عدة قضايا؛ مثل الفساد وانتهاكات حقوق الإنسان والتعصب تجاه المجتمعات المهمشة. فيما تعتمد الدراسة تطبيق إطار الاستشراق كعامل مساعد في تفسير هذا التفاوت في التغطية الإعلامية لكأس العالم قطر 2022 مقارنة بنظيراتها. وتقدم هذه الورقة بعض الاقتراحات المبدئية للحكومات والهيئات المنظمة للأحداث الرياضية، قصد النظر في اعتمادها بشكل يجعل إطار التنمية المستدامة يستجيب لثقافة الدولة المختلفة واحتياجات بلدان الجنوب أيضًا.
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التنمية المستدامةالأحداث الكبرىكأس العالمقطرالاستشراق
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