Mapping the Intellectual Structure of Global Brand Literature and Automobile Industry: A Bibliometric Analysis
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Abstract
This review aims to conduct a thorough bibliometric analysis to assess the propensity of the impact of the brand on purchase intention literature in the automobile industry and provide a roadmap for further research. Using the specified search string on 05 February 2024, 340 publications were retrieved from esteemed journals indexed in the Scopus database. The dataset from 1974 to 2023 was analyzed and visualized using RStudio combined with Bibliometrix and VOSviewer software. The findings provide valuable insights into yearly publication trends, the prolific authors, sources, institutions, countries, and research publications. The observed outcomes of the review contradict Bradford’s Law and Lotka’s Law. Furthermore, bibliographic coupling analysis offers the conceptual research framework and suggests potential research avenues in this research area. In conclusion, this study enhances understanding of consumer behavior, particularly the influence of product brand image on potential car customers’ purchase intention.
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Keywords
Brandbibliometric analysisautomobile industrynetwork
References
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• Anisimova, T. A. (2007). The effects of corporate brand attributes on attitudinal and behavioural consumer loyalty. Journal of Consumer Marketing, 24(7), 395–405. https://doi.org/10.1108/07363760710834816
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• Carpenter, J. M., & Moore, M. (2006). Consumer demographics, store attributes, and retail format choice in the US grocery market. International Journal of Retail & Distribution Management, 34(6), 434–452. https://doi.org/10.1108/09590550610667038
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• Chattopadhyay, T., Shivani, S., & Krishnan, M. (2009). Determinants of brand equity-A blue print for building strong brand: A study of automobile segment in India. African Journal of Marketing Management, 1(4), 109–121. http://www.academicjournals.org/ajmm
• Costa, F., & Forte, R. (2022). A Review of the Literature on International Joint Ventures: A Bibliometric Study for the Period 1975-2019. Studies in Business and Economics, 17(3), 35–56. https://doi.org/10.2478/sbe-2022-0044
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• Donthu, N., Kumar, S., & Pattnaik, D. (2021). The Journal of Consumer Marketing at age 35: a retrospective overview. Journal of Consumer Marketing, 38(2), 178–190. https://doi.org/10.1108/JCM-06-2020-3876
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How to Cite
Verma, Kavita, and Kapil Malhotra. 2025. “Mapping the Intellectual Structure of Global Brand Literature and Automobile Industry: A Bibliometric Analysis”. Studies in Business and Economics 28 (1). https://doi.org/10.29117/sbe.2025.0160.
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