Tourism In Saudi Arabia And Its Future Development
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Published
Mar 1, 2005
Abstract
The Middle East is relatively undeveloped as a tourist region, but future growth is anticipated and Saudi Arabia provides an interesting case study of a country which has recently moved to begin to exploit its untapped potential as a destination. After a brief review of tourism in the Middle East and Saudi Arabia in order to set the scene, this paper reports on the results of an independent effort to forecast aspects of the future of the Saudi Arabian tourism industry based on the deliberations of two independent Delphi panels. The methodology is explained and factors identified as likely to have an impact on tourism in Saudi Arabia are assessed. The implications of these changing circumstances for the planning and marketing of Saudi Arabian tourism are discussed in a final section. Opportunities ahead are highlighted, but the constraints to be overcome are also recognized.
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Keywords
Tourism Development
References
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• WTO. "Tourism 2020 Vision". World Tourism Organisation, Madrid, 2000.
• Yeong, W.Y., Kau, A. K. and Tan, L. "A Delphi Forecast for the Singapore Tourism Industry: Future Scenario and Marketing Implications". International Marketing Review, Vol. 6, No.3, 1989, pp. 15-26.
• Arab News. "Tourism Sector to Provide Up to 2.3mjobs by 2020". July 11, 2002, p. 6.
• Aziz, H. "Understanding Attacks on Tourists in Egypt." Tourism Management, Vol.l6, No.2, 1995, pp. 91-95.
• Bartos, R., "International Demographic Data? Incomparable" Marketing & Research Today, Vol. 17, No.4, 1989, pp. 205-212.
• Bolongaro, G. "Delphi Technique can Work for New Product Development." Marketing News; Chicago, June 6, 1994. p. H32
• Evans, G. "Planning for the British Millennium Festival: Establishing the Visitor Baseline and a Framework for Forecasting." Festival Management & Event Tourism, 3, 1996, pp.183-96
• Faulkner, B., "The Delphi Technique: A Tool for Forecasting and Strategic Planning." In Strategic Planning for Tourism: Papers of the 1987 Australian Travel Research Workshop. Perth: Australia Tourism Research Committee, 1987, pp. 44-81
• Harrison, D. (Ed) "Tourism and the Less Developed World: Issues and Case Studies". CABI Publishing, Wallingford, 2001.
• Henderson, J.C. "Managing Tourism and Islam in Peninsular Malaysia", Tourism Management, Vol. 24,2003,pp.447-456.
• Hellriegel, D. Jackson, S.E. and Slocum, Jr. J.W. "Management: A Competency-Based Approach". South-Western, Thomson Learning, Edition 9th, 2002 pp.248-250.
• Humby, C.R., "New Developments in Demographic: Targeting the Implications of 1991." Journal of the Market Research Society, Vol. 31 No. 3, 1989, pp. 53-74.
• ITP. "Sidestepping the Difficulties", Business Trends, 2003, http://www.itp.net/features, accessed 27 October 2003.
• Kaynak, E. Bloom, J. and Leibold, M. "Using the Delphi Technique to Predict Future Tourism Potential". Marketing Intelligence and Planning, Vol. 12 No.7, 1994, pp. 18-32.
• Kaynak, E. and Macauley, J.A., "The Delphi Technique in the Measurement of Tourism Market Potential: The Case of Nova Scotia". Tourism Management, Vol, 5, No.2, 1984, pp. 87-101.
• Kibedi, G. "Future Trends in International Tourism". Tourism Review, Vol. 36, No. 1, 1981, pp. 3-6.
• Khan, G. A. "Prince Sultan to Lead Saudi Delegation to Travel Show". Arab News, May 6, 2003. p. 5.
• Kirby, S. "Kingdom Set to Free Up Tourism Sector in Bid to Woo Westerners". Agency France Press, May 7, 2003. p.3
• Lunsford, D. A., and Fussell, B. C." Marketing Business Services in Central Europe". The Journal of Services Marketing: Santa Barbara. Vol. 7, No.1 , 1993. pp. 13-22.
• Mastny, L. "Traveling Light: New Paths for International Tourism". Travel's Watch, Washington D.C. 2002, pp. 13-20.
• McCleary, K. W. and Whitney, D. "Projecting Western Consumer Attitudes Toward Travel to Six Eastern European Countries". Journal of International Consumer Marketing, 1994, p. 18.
• Michman, R. D. "Linking Futuristic With Marketing Planning, Forecasting, and Strategy." The Journal of Business & Industrial Marketing, Vol. 2, No.2, 1994. pp. 61-68.
• Mintel, "Country Reports- The Middle East", Travel & Tourism Intelligence, 2002, pp.1-29.
• Mitchell, V. W. and McGoldrick, P. J. "The Role of Geodemographics in Segmenting and Targeting Consumer Markets: A Delphi Study." European Journal of Marketing, Vol. 28, No.5, 1994 pp. 54-68.
• Ng, D. "A Model Estimating the Demand for Leisure Services Manpower", World Leisure and Recreation, Vol. 26, No.5, 1984, pp. 45-49
• Poole, M. "Forecasting Methodology." BTR Occasional Paper No. 3, Bureau of Tourism Research, Canberra, Australia, 1988
• Sackman, H. "Delphi Critique." Lexington Books, Lexington, MA, 1975
• Samli, A. C. Grewal, D. and Mathur, S.K. "International Buyer Behavior: An Exploration and a Proposed Model", Academy of Marketing Science, Vol. 16, Summer, 1988, pp. 19-29.
• Seddon, P.J. (2000) "Trends in Saudi Arabia: Increasing Community Involvement and a Potential Role for Ecotourism", Parks, Vol.lO, pp. 11-24.
• Seddon, P.J. and Khoja, A.R. (2003) "Saudi Arabian Tourism Patterns and Attitudes", Annals of Tourism Research, Vol. 30, No.4, pp. 957-959.
• Sharpley, R. "The Challenges of Economic Diversification through Tourism: The Case of Abu Dhabi, International Journal of Tourism Research, Vol. 4, 2002, pp. 221-235.
• Shuliang, L, Davies, B, Edwards, J. Kinman, R, Duan, Y. "Integrating Group Delphi, Fuzzy Logic and Expert Systems for Marketing Strategy Development: The Hybridisation and its Effectiveness", Intelligence and Planning, 2002 pp. 120-130.
• Travel& Tourism Intelligence. "Saudi Arabia Country Report", No. 2, 1997, pp. 33-53.
• The Economist Intelligence Unit, London UK. 2002 pp. 28-29
• Ursa!, M. and Crompton, L. "An Overview of Approaches Used to Forecast Tourism Demand", Journal of Travel Research, Vol. 7, Spring, 1985, pp. 7-15.
• WTO. "World Tourism in 2002: Better than Expected". World Tourism Organisation News Release, 2003.
• WTO. "Tourism Highlights 2002". World Tourism Organisation, Madrid, 2002.
• WTO. "Tourism 2020 Vision". World Tourism Organisation, Madrid, 2000.
• Yeong, W.Y., Kau, A. K. and Tan, L. "A Delphi Forecast for the Singapore Tourism Industry: Future Scenario and Marketing Implications". International Marketing Review, Vol. 6, No.3, 1989, pp. 15-26.
How to Cite
Sadi, Muhammad Asad, and Joan C. Henderson. 2005. “Tourism In Saudi Arabia And Its Future Development”. Studies in Business and Economics 11 (1). https://doi.org/10.29117/sbe.2005.0007.
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Articles