Why Purchase Online? An Empirical Study of Australian Internet Shoppers
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Published
Mar 1, 2006
Abstract
The reach of the Internet as a shopping medium has provided shoppers with significant benefits over traditional storefront shopping in terms of time saving, cheaper products, and product selection. This creates a need for a greater understanding of online shoppers and their purchasing behaviour, which could improve marketing strategy formulation. This study suggests the motivational factors of convenience, price, and product selection leading to online purchase are affected by the demographic characteristics of Internet shoppers (in terms of gender, age, income, and location) and shopping behaviour (in terms of shopping frequency, expenditure patterns and product types purchased).
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Keywords
Internet
References
• Castronova, E. (2005) ‘Real Products in Imaginary Worlds’, Harvard Business Review, Vol. 83 (5), p. 20
• Cheeseman, N. and Breddin, R. (1995) ‘Food Retailing in Australia’, Agribusiness Marketing Services Information Series Q195012, Queensland Department Primary Industries
• Davies, G. (1995) ‘Bringing Stores to Shoppers – Not Shoppers to Stores’, International Journal of Retail and Distribution Management , Vol. 23, No. 1, pp.18-23
• Edgecliffe-Johnson, A., Grande, C. and Harney, A. (2002) ‘Online Shoppers Choose Price over Convenience’, Financial Times, Feb 20, London
• Evans, P. and Wurster, T. (1999) ‘Blown to Bits: How the Economics of Information Transforms Strategy’, Harvard Business School Press, Boston
• Fox, B. (1995) ‘Retailing on the Internet: Seeking truth beyond the hype’, Chain Store Age, Vol. 71, pp. 33-72
• ‘Global Online Retailing.’ (2000) An Ernst and Young Special Report,’Stores, Section 2, January
• MacDermott, K. (2000)’‘The Prospects for Online Shopping’, The Australian Financial Review, 30 May, p. 59
• Moynagh, M. and Worsley, R. (2002) ‘Tomorrow’s consumer – the shifting balance of power’, Journal of Consumer Behaviour, Vol. 1, 293 – 301
• Porter, M.E. (1980) ‘Industry Structure and Competitive Strategy: Keys to Profitability’, Financial Analysis Journal, July-August, 33
• Sharma, A. and Krishnan, R. (2002) ‘Clicks Only, Clicks and Bricks, and Bricks Only: Are Retail Salespeople an Important Factor in Choice?’, Journal of Marketing Management, Vol. 18. No. 3-4, April, 317-336
• Shim, S. and Eastlick, M. (1998) ‘The Hierarchical Influence of Personal Values on Mall Shopping Attitudes and Behavior’, Journal of Retailing, 74 (Spring), 139-160
• ‘Use of Internet by Householders.’ (2001) Australian Bureau of Statistics report, November
• Cheeseman, N. and Breddin, R. (1995) ‘Food Retailing in Australia’, Agribusiness Marketing Services Information Series Q195012, Queensland Department Primary Industries
• Davies, G. (1995) ‘Bringing Stores to Shoppers – Not Shoppers to Stores’, International Journal of Retail and Distribution Management , Vol. 23, No. 1, pp.18-23
• Edgecliffe-Johnson, A., Grande, C. and Harney, A. (2002) ‘Online Shoppers Choose Price over Convenience’, Financial Times, Feb 20, London
• Evans, P. and Wurster, T. (1999) ‘Blown to Bits: How the Economics of Information Transforms Strategy’, Harvard Business School Press, Boston
• Fox, B. (1995) ‘Retailing on the Internet: Seeking truth beyond the hype’, Chain Store Age, Vol. 71, pp. 33-72
• ‘Global Online Retailing.’ (2000) An Ernst and Young Special Report,’Stores, Section 2, January
• MacDermott, K. (2000)’‘The Prospects for Online Shopping’, The Australian Financial Review, 30 May, p. 59
• Moynagh, M. and Worsley, R. (2002) ‘Tomorrow’s consumer – the shifting balance of power’, Journal of Consumer Behaviour, Vol. 1, 293 – 301
• Porter, M.E. (1980) ‘Industry Structure and Competitive Strategy: Keys to Profitability’, Financial Analysis Journal, July-August, 33
• Sharma, A. and Krishnan, R. (2002) ‘Clicks Only, Clicks and Bricks, and Bricks Only: Are Retail Salespeople an Important Factor in Choice?’, Journal of Marketing Management, Vol. 18. No. 3-4, April, 317-336
• Shim, S. and Eastlick, M. (1998) ‘The Hierarchical Influence of Personal Values on Mall Shopping Attitudes and Behavior’, Journal of Retailing, 74 (Spring), 139-160
• ‘Use of Internet by Householders.’ (2001) Australian Bureau of Statistics report, November
How to Cite
Chang, Joshua, and Nicholas Samuel. 2006. “Why Purchase Online? An Empirical Study of Australian Internet Shoppers”. Studies in Business and Economics 12 (1). https://doi.org/10.29117/sbe.2006.0016.
Section
Articles