The Impact of Country of Origin on Emiratis' Perception of products: The case of the Emirate of Dubai (UAE).
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Published
Mar 1, 2008
Abstract
The main aim of this study is to investigate the impact of country of origin on Emiratis' perception of products in the Emirate of Dubai. With this issue in mind, this study was carried out in the Burjuman Shopping Centre in Dubai. To guarantee an adequate response rate an Arabic version of the hand-delivered questionnaire method of data collection was employed. Due to the non-existence of an appropriate sampling frame of the Emirates, convenience-sampling procedures were, implemented. A total of 1003 questionnaires were distributed to all parts of the Burjuman Shopping Centre, and respondents returned the completed questionnaires to a specific person in Burjuman. Of the distributed questionnaires, 348 completed questionnaires were returned and were usable in the statistical analysis. The returned number of completed questionnaires gave the researcher a response rate of 35%. The findings of this study indicated that the issue of perception of country of origin exists in the Emirate of Dubai and that this perception has a great influence on Emiratis' perception of product quality and value. Further, local and international businesses and marketers need to consider this issue when developing their marketing strategies.
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Keywords
Impact of Country
References
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• Long-Yi Lin and Chun-Shuo Chen (2006), "The Influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan", Journal of Consumer Marketing, Volume 23, Number 5, PP. 248-265.
• Maheswaran, D (1994), "Country of origin as a stereotype: effects of consumer expertise and attribute strength on product evaluations", Journal of Consumer Research, Vol. 21 No.2, pp.354-65.
• O'Shaughnessy, J., & O'Shaughnessy, N.J. (2000), "Treating the Nation as a Brand: Some Neglected Issues", Journal of Macromarketing, 20(1), pp. 56-64.
• Patterson, Paul and Tai, Siu-K wan (1991 ), "Consumer perceptions of country of origin in the Australian apparel industry", Marketing Bulletin, May, Vol. 2, p31, lOp.
• Renee Kim (2008), "Japanese consumers' use of extrinsic and intrinsic cues to mitigate risky food choices", International Journal of Consumer Studies, Volume 32, Issue 1, January, Page 49-58.
• Samiee, Said. (Third Quarter 1994), "Customer Evaluation of Products in a Global Market." Journal of International Business Studies, 25(3), pp. 579-604.
• Skaggs, R, Falk, C, Almonte, A, Cardenas, M (1996), "Product-country images and international food marketing: relationships and research needs", Agribusiness, Vol. 12 No.6, pp.593-600.
• Verlegh, P. W. J., & Steenkamp, J. E. M. (1999), "A Review and Meta-Analysis of Country -of-Origin Research". Journal of Economic Psychology, 20, 521-546.
• Wall, M, Heslop, L.A, Hofstra, G. (1988), "Male and female viewpoints of countries as producers of consumer goods", Journal of International Marketing, Vol. 1 No.1, pp.l25.
• Warden, C., Lai, M. K., & Wu, W. Y. (2002), "How World-Wide is Marketing Communication on the World Wide Web". Journal of Advertising Research, 43(1), pp. 72-84.
• Annual Report (2000), "Abu Dhabi Chamber of Commerce & Industry", United Arab Emirates.
• Batra, R., Ramaswamy, V., Alden, D. L., Steenkamp, J. B., & Ramachander, S. (2000), "Effects of Brand Local/Non-local origin on Consumer Attitudes", Journal of Consumer Psychology, 9(2), pp.83-95.
• Durdana Ozretic-Dosen; Vatroslav Skare; and and Zoran Krupka (2007), "Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product", Journal of Business Research, Volume 60, Issue 2, February, Pages 130- 136.
• Engel, J.F, Blackwell, R.D, Miniard, P.W. (1986), Consumer Behavior, 5th ed, Dryden Press, New York, NY.
• Forney, J. C., Pelton, W., Caton, S. T., & Rabolt, N. J. (1999), "Country of Origin and Evaluation Criteria: Influences on women's Apparel Purchase Decision", Journal of Family and Consumer Sciences, 91(4), pp.57-62.
• Gary S. Inschand and J. Brad McBride (2004), "The impact of country-of-origin cues on consumer perceptions of product quality A bi-national test of the decomposed countryof-origin construct", Journal of Business Research, Vol. 57, Issue 3, March 2004, Pages 256-265.
• Gurhan-Canli, Z., & Maheswaran, D. (2000), "Determinants of Country-of- Origin evaluations", Journal of Consumer Research, 27(1), pp.96-101.
• Hamin, Greg Elliott.(2006), "A less-developed country perspective of consumer ethnocentrism and "country of origin" effects: Indonesian evidence", Asia Pacific Journal of Marketing and Logistics, Vol. 18, Issue 2, pp. 79-92.
• Haubl, Gerald and Terry Elrod (1999), "The Impact of Congruity between Brand Name and Country of production on Consumers' Product Quality Judgements." International Journal of Research in Marketing, 4.
• Hong, S.-T, Toner, J.F (1989), "Are there gender differences in the country-of-origin information in the evaluation of products?", Advances in Consumer Research, Vol. 16, pp.468-72.
• Hong, S.-T, Wyer, R.S. Jr (1989), "Effects of country-of-origin and product-attribute information on product evaluation: an information processing perspective", Journal of Consumer Research, Vol. 16 No.2, pp.175-87.
• Hong, S.-T, Wyer, R.S. Jr (1990), "Determinants of product evaluation: effects of the time interval between knowledge of a product's country of origin and information about its specific attribute", Journal of Consumer Research, Vol. 17 No.3, pp.277-88.
• Howard, J. A. and Sheth, J. N. (1969), The Theory of Buyer Behavior, New York: John Willy &Sons.
• Inch, Gary S. and J. Brad McBride (1996), "Decomposing the Country-of-Origin Construct: An Empirical Test of Country of Design, Country of Parts and Country of Assembly." Paper presented at the Academy of International Business Annual Meeting, Banff, Canada.
• Israel, D. N. (1997), "Towards a theory of country image effect on product evaluation", Management International Review, Vol. 37, Iss. 1, pp.27-23.
• Issanchou, S. (1996), "Consumer expectations and perception of meat and meat product quality", Meat Science, Vol. 43 No.S, pp.S5-S19.
• Johannson, Johny K. (1997), "Why Country-of-Origin Effects are Stronger Than Ever." Paper presented at the European Association for Consumer Research Conference, Stockholm, Sweden.
• John G Knight, David K Holdsworth, and Damien W Mather, (2007), "Country-of-origin and choice of food imports: an in-depth study of European distribution channel gatekeepers", Journal of International Business Studies, 38, 107-125.
• Juric, B, Worsley, A (1998), "Consumers attitudes towards imported food products", Food Quality and Preferences, Vol. 9 No.6, pp.431-41.
• Kaynak and Erdener (1998), "Product-country images -PCI- in advanced developing country" , Journal of Euro-Marketing, Vol. 7, Iss. 1, pp.15-51.
• Kumar, Anand and Grisaffe, Douglas (2004), "Effects of Extrinsic Attributes on Perceived Quality, Value and Behavioral Intentions in B2B Settings: A Comparison Across Goods and Service Industries", Journal of Business-to-Business Marketing, Volume: 11 Issue: 4, pp. 43- 74.
• Leila Hamzaoui Essoussi (2006), "Does country of design, country of manufacture, or brand image matter?", International Marketing Review, Volume 24, Number: 4, PP. pp: 409-426.
• Long-Yi Lin and Chun-Shuo Chen (2006), "The Influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan", Journal of Consumer Marketing, Volume 23, Number 5, PP. 248-265.
• Maheswaran, D (1994), "Country of origin as a stereotype: effects of consumer expertise and attribute strength on product evaluations", Journal of Consumer Research, Vol. 21 No.2, pp.354-65.
• O'Shaughnessy, J., & O'Shaughnessy, N.J. (2000), "Treating the Nation as a Brand: Some Neglected Issues", Journal of Macromarketing, 20(1), pp. 56-64.
• Patterson, Paul and Tai, Siu-K wan (1991 ), "Consumer perceptions of country of origin in the Australian apparel industry", Marketing Bulletin, May, Vol. 2, p31, lOp.
• Renee Kim (2008), "Japanese consumers' use of extrinsic and intrinsic cues to mitigate risky food choices", International Journal of Consumer Studies, Volume 32, Issue 1, January, Page 49-58.
• Samiee, Said. (Third Quarter 1994), "Customer Evaluation of Products in a Global Market." Journal of International Business Studies, 25(3), pp. 579-604.
• Skaggs, R, Falk, C, Almonte, A, Cardenas, M (1996), "Product-country images and international food marketing: relationships and research needs", Agribusiness, Vol. 12 No.6, pp.593-600.
• Verlegh, P. W. J., & Steenkamp, J. E. M. (1999), "A Review and Meta-Analysis of Country -of-Origin Research". Journal of Economic Psychology, 20, 521-546.
• Wall, M, Heslop, L.A, Hofstra, G. (1988), "Male and female viewpoints of countries as producers of consumer goods", Journal of International Marketing, Vol. 1 No.1, pp.l25.
• Warden, C., Lai, M. K., & Wu, W. Y. (2002), "How World-Wide is Marketing Communication on the World Wide Web". Journal of Advertising Research, 43(1), pp. 72-84.
How to Cite
El-Omari, Hussein Abdulla. 2008. “The Impact of Country of Origin on Emiratis’ Perception of Products: The Case of the Emirate of Dubai (UAE)”. Studies in Business and Economics 14 (1). https://doi.org/10.29117/sbe.2008.0043.
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Articles