Amjad A. Abu-Elsamen Hani H. Al-Dmour

Abstract

The aim of this research is to examine the factors affecting the adoption of green marketing concept among the industrial manufactures in Jordan. Data were collected from 92 industrial manufactures. Hypotheses were tested using multiple regression. The results indicated that social and environment responsibility have positive relationships with green marketing adoption. Lacks of significant relationships were found between managerial attitude, innovative management and green marketing adoption. These results provide significant managerial implications on how to build and foster the green marketing as an organizational culture and determine what factors should be considered in that regard.

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Keywords

Green Marketing
Social Responsibility
Environmental Responsibility
Innovative Management
Managerial Attitude

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How to Cite
Abu-Elsamen, Amjad A., and Hani H. Al-Dmour. 2011. “An Empirical Examination of InterOrganizational Factors Influence on Green Marketing Adoption in Jordanian Industrial Sector”. Studies in Business and Economics 16 (1). https://doi.org/10.29117/sbe.2011.0061.
Section
Articles