An Empirical Examination of InterOrganizational Factors Influence on Green Marketing Adoption in Jordanian Industrial Sector
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Published
Sep 1, 2011
Abstract
The aim of this research is to examine the factors affecting the adoption of green marketing concept among the industrial manufactures in Jordan. Data were collected from 92 industrial manufactures. Hypotheses were tested using multiple regression. The results indicated that social and environment responsibility have positive relationships with green marketing adoption. Lacks of significant relationships were found between managerial attitude, innovative management and green marketing adoption. These results provide significant managerial implications on how to build and foster the green marketing as an organizational culture and determine what factors should be considered in that regard.
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Keywords
Green MarketingSocial ResponsibilityEnvironmental ResponsibilityInnovative ManagementManagerial Attitude
References
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• Coddington, W. (1993), Environmental Marketing; Positive Strategies for Reaching The Green Consumer, USA, McGraw Hill, Inc.
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• Fuller, D. (1999), Sustainable Marketing; Managerial Ecological Issues, Sage Publications, Inc. USA.
• Gerbing, D.W., & Anderson, J.C. (1988). An updated paradigm for scale development incorporating unidimensionality and its assessment.Journal of Marketing Research, 25, 186-192.
• Getzner, M. and Grabner-Krauter, S. (2004), Consumer Preferences and Marketing Strategies for “Green Shares” Specifics of the Austrian Market, The International Journal of Bank Marketing, 22, (4), 260-278.
• Hair, Joseph. F (Ed); Anderson Rolph E; Tatham, Ronald L; Black W, (1998), Multivariate Data Analysis, Fifth Edition, Upper Saddle River, N J, Prentice Hall.
• Langerak, F., Peelen, E. and Veen, M. (1998), Exploratory Results on the Antecedents and Consequences of Green Marketing, International Journal of Market Research, 40 (4).
• Miles, M. and Munilla, L. (1995), The Eco Marketing Orientation: An Emerging Business Philosophy. In: Polonsky, M. and Mintu-Wimsatt, A. (Ed), Environmental Marketing: Strategies, Practice, Theory and Research, 119-153, USA, The Haworth Press.
• Prakash, A. (2002), Green Marketing, Public Policy and Managerial Strategies, Business Strategy and the Environment, 11, 285–297.
• Polonsky, M. (1994), An Introduction To Green Marketing, Electronic Green Journal, November.
• Polonsky, M. and Rosenberger, P. (2001), Reevaluating Green Marketing: A Strategic Approach, Business Horizons, September-October.
• Post, J. Frederick, W. Lawrence, A. and Weber, J. (1996), Business and Society, Corporate Strategy, Public Policy, Ethics, Eighth Edition, USA: McGraw-hill.
• Pride, W. and Ferrell, O. (2000), Marketing, Concepts and Strategies, USA, Boston, Houghton Mifflin Company.
• Thorne, D., Ferrell, OC. and Ferrell, L. (2003), Business and Society, a Strategic Approach to Corporate Citizenship, USA, Boston, New York: Houghton Mifflin Company.
• Internet Resources:
American Marketing Association (AMA) Online Dictionary: www.marketingpower.com/_layouts/Dictionary.aspx
• Banerjee, S. (2001), Managerial Perceptions of Corporate Environmentalism: Interpretations from Industry and Strategic Implications for Organizations, Journal of Management Studies, January, 38, (4).
• Banerjee, S., Iyer, E. and Kashyap, R. (2003), Corporate Environmentalism: Antecedents and Influence of Industry Type, Journal of Marketing, April.
• Chen, Y. (2008), The Driver of Green Innovation and Green Image, Green Core Competence, Journal of Business Ethics, 531–543.
• Coddington, W. (1993), Environmental Marketing; Positive Strategies for Reaching The Green Consumer, USA, McGraw Hill, Inc.
• Esty, D. and Winston, A. (2006), Green to Gold; How Smart Companies Use Environmental Strategy to Innovate, Create value and Build Competitive Advantage, USA, Yale University Press, New Haven and London.
• Fornell C., & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39-50.
• Fuller, D. (1999), Sustainable Marketing; Managerial Ecological Issues, Sage Publications, Inc. USA.
• Gerbing, D.W., & Anderson, J.C. (1988). An updated paradigm for scale development incorporating unidimensionality and its assessment.Journal of Marketing Research, 25, 186-192.
• Getzner, M. and Grabner-Krauter, S. (2004), Consumer Preferences and Marketing Strategies for “Green Shares” Specifics of the Austrian Market, The International Journal of Bank Marketing, 22, (4), 260-278.
• Hair, Joseph. F (Ed); Anderson Rolph E; Tatham, Ronald L; Black W, (1998), Multivariate Data Analysis, Fifth Edition, Upper Saddle River, N J, Prentice Hall.
• Langerak, F., Peelen, E. and Veen, M. (1998), Exploratory Results on the Antecedents and Consequences of Green Marketing, International Journal of Market Research, 40 (4).
• Miles, M. and Munilla, L. (1995), The Eco Marketing Orientation: An Emerging Business Philosophy. In: Polonsky, M. and Mintu-Wimsatt, A. (Ed), Environmental Marketing: Strategies, Practice, Theory and Research, 119-153, USA, The Haworth Press.
• Prakash, A. (2002), Green Marketing, Public Policy and Managerial Strategies, Business Strategy and the Environment, 11, 285–297.
• Polonsky, M. (1994), An Introduction To Green Marketing, Electronic Green Journal, November.
• Polonsky, M. and Rosenberger, P. (2001), Reevaluating Green Marketing: A Strategic Approach, Business Horizons, September-October.
• Post, J. Frederick, W. Lawrence, A. and Weber, J. (1996), Business and Society, Corporate Strategy, Public Policy, Ethics, Eighth Edition, USA: McGraw-hill.
• Pride, W. and Ferrell, O. (2000), Marketing, Concepts and Strategies, USA, Boston, Houghton Mifflin Company.
• Thorne, D., Ferrell, OC. and Ferrell, L. (2003), Business and Society, a Strategic Approach to Corporate Citizenship, USA, Boston, New York: Houghton Mifflin Company.
• Internet Resources:
American Marketing Association (AMA) Online Dictionary: www.marketingpower.com/_layouts/Dictionary.aspx
How to Cite
Abu-Elsamen, Amjad A., and Hani H. Al-Dmour. 2011. “An Empirical Examination of InterOrganizational Factors Influence on Green Marketing Adoption in Jordanian Industrial Sector”. Studies in Business and Economics 16 (1). https://doi.org/10.29117/sbe.2011.0061.
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Articles