Hani H. Al-Dmour Ibrahim Mohammad Issa Majed K. Alshami

Abstract

Innovation has long been considered an important factor for creating and maintainingthe competitiveness of the firms. Common knowledge stands that innovation is the causeof the increase of exports. However, contradicting empirical evidences are reported in theliterature on the relationship between innovation and export performance. In this researchwe examine whether innovation performed by Jordanian chemical and pharmaceuticalindustries enhances their export performance. Based on research objectives, a structuredquestionnaire was developed to collect the needed data to test the developed hypotheses. Datawere collected from twenty two companies, representing a sixty-five percent response rate.Data were analyzed and hypotheses were tested using various analytical methods. Researchfindings indicate that there is a statistical significant relationship between innovation andexport performance for the sample under study; mainly for research and development,marketing data base, management (atmosphere conductive to innovation), promotion andproduct (quality). Based on the results, several recommendations are suggested.

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Keywords

export performance
innovation
marketing
quality

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How to Cite
Al-Dmour, Hani H., Ibrahim Mohammad Issa, and Majed K. Alshami. 2012. “The Impact of Innovation in Jordanian Chemical and Pharmaceutical Industries on Export Performance”. Studies in Business and Economics 16 (2). https://doi.org/10.29117/sbe.2012.0071.
Section
Articles