Light in the Darkness: Inspirational South African Entrepreneurs’ Advice for Success

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Sharon Smulders

Abstract

The legacy of apartheid is still apparent in South Africa and with a
declining growth rate and a chronically high unemployment rate, the challenges
faced by entrepreneurs are considerable. Despite these significant constraints,
a notable number of successful previously disadvantaged entrepreneurs have
emerged. This phenomenological study contributes to the emerging research
in this area by not only drawing on the challenges faced by these specific
entrepreneurs but also showcases their inspirational advice on how they overcame
these challenges. Insights as to whether they believe entrepreneurship can be
taught were also obtained. The findings provide guidance to nascent entrepreneurs
in the form of a road-map of competencies that they can benchmark themselves
against before embarking on the entrepreneurship journey. Recommendations
for policy makers for formulating interventions to stimulate entrepreneurship in
South Africa, but also in other developing countries, are also provided.

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Keywords

challenges
characteristics
entrepreneurship
skills
South Africa

Section
Articles

References

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