Aesthetic control is concerned with the visual appearance of the built environment, specifically in the urban setting. The built environment aesthetics can directly influence place identity, property values and the business owners’ financial status in the area. People’s behavior in terms of choosing a place to live or do business is also affected by the locality’s aesthetics. Qatar has invested heavily in the built environment over the last two decades, which has shed light on the importance of government adopted aesthetic control measures to preserve the identity of Qatar’s built form. This paper reviews the current control measures and provides some directions to adopt in the building permit process in support of Qatar’s National Master Plan 2032. The paper recommends a strategy to the Ministry of Municipality and Environment for a swift implementation of aesthetic/design control in Qatar until a fully integrated solution is adopted to align with the built environment as proposed in the Qatar National Master Plan 2032. Digital tools can foster designs that can restore the quality of compromised ecosystems. A partnership platform can be created between the building permit unit and pre-selected private design-oriented consultants. Lastly, this research initiative could be used by other countries subject to similar development dynamics as a precedent to further develop their own aesthetic control measures.